You’ll find Jackie weaving between marketing, technology and operations - turning complex systems and customer data into practical, revenue-driving outcomes.
Leaning into customer behaviour and the value of connected customer data, she helps brands drive retention through strategic lifecycle initiatives, customer value exchange and marketing automation.
From journey design and automation strategy through to building directly within platforms, she is equally comfortable shaping the vision and delivering it in practice.
With experience across diverse industries, she brings a practical, compliance-conscious approach to CRM, including consent management, governance processes and Spam Act requirements.

Lane brings a highly analytical and systems-focused approach to OrbitCX, combining technical problem solving with a passion for customer experience, automation and digital strategy.
With a background in automation logic, process optimisation and operational efficiency, he naturally gravitates toward the technical side of lifecycle marketing, customer journey design and Miro-based journey mapping.
His strengths lie in structured thinking, process improvement and creating smarter ways for businesses to operate and connect with customers. From automation and marketing technology to digital experiences, operational workflows and visual journey mapping, Lane brings a practical, logic-driven perspective that helps turn strategy into scalable execution.